Welcome to The South Wales Bicycle Company

Having moved to our new store in Newport during August 2013, we totally renovated the 2000 sq feet ground floor. We are proud of our achievements so far, and now our New 2000sq feet of showroom upstairs has been completed, stocking over 200 bikes.

Our staff are fully trained, skilled and knowledgeable with over 30 years experience in the trade. First and foremost we are here to help, and pride ourselves on our customer service and aftercare, personal recommendations are the best form of advertising.

Shop owner Jules has over 30 years experience in the trade including previously running the Newport branch of Broadribb cycles as Manager and Head Mechanic.

We are ideally situated 2 minutes off M4 junction 25 and only 2 miles from The Wales National Velodrome. Pop in and see us at Newport’s largest Independent Bike Shop….we are here 7 days a week and open until 7:30pm on Thursday’s.



This Thursday March 2nd, LOOK will be on site with their full fleet of 2017 demonstration bikes.


Call in from 10:00 am till 19:30 pm and take the opportunity to both view and test ride these amazing bikes. Questions answered by our own staff and representatives of the UK, LOOK Importer ZyroFisher.

Take a look around our upstairs showroom, where there are a mixture of 2017 and 2016 LOOK bike’s on display. We have held the initial 2016 price on all our 2016 model’s ( there have been 2 price increases since! ) So take the opportunity to grab a bargain.

Free bike fit, using Shimano’s own Bikefitting.com system with all LOOK bike purchases.


No need to book, just turn up and ride!

Please bring some form of I.D. Required for insurance and security purposes.


Finance options available……please enquire for further details.

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Cycle to Work!


Contact us today to discuss your Bike to Work options.

Most schemes are available.

Why Cycle to work ?

  • Save money on fuel costs
  • Get fitter
  • Avoid the traffic
  • No parking costs
  • Kinder to the enviroment
  • Fun !
Enquire now »
We stock top bicycle brands Look, Roux, KTM, Mavic, Orbea, Merida and much more