Welcome to The South Wales Bicycle Company

We Are Now Open!!!


After opening our store “The South Wales Bicycle Company” in Newport during August 2013, we completely renovated the 2000 sq feet ground floor, and then added 2000sq feet of upstairs showroom in August 2015.  We are very proud of our achievements so far, now stocking over 150 bikes.

Our staff are fully trained, skilled and knowledgeable with over 30 years experience in the trade. First and foremost we are here to help, and pride ourselves on our customer service and aftercare, personal recommendations are the best form of advertising.

Shop owner Jules has over 30 years experience in the trade, including previously running the Newport branch of Broadribb cycles as Manager and Head Mechanic.

We are ideally situated 2 minutes off M4 junction 25 and only 2 miles from The Wales National Velodrome. Pop in and see us at “The South Wales Bicycle Company,” Newport’s largest Independent Bike Shop…. we are here 7 days a week and open until 7:30pm on Thursday’s.



Now available at “The South Wales Bicycle Company” using bikefitting.com software and dynamic pedal analysis machine.

bike fitting pedal analyser

We offer a range of bike fitting services starting from just £65.00 for a comfort fit using our static rig, through to a customised pedal dynamic analysis session for the more experienced or competitive rider.

Please contact us for more information via e-mail or phone. We are always ready to answer your questions or help you personalise the right level of bike fit for you.


v12 finance

Finance options available on all our bike’s, please enquire for further details.

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Cycle to Work!


Contact us today to discuss your Bike to Work options.

Most schemes are available.

Why Cycle to work ?

  • Save money on fuel costs
  • Get fitter
  • Avoid the traffic
  • No parking costs
  • Kinder to the enviroment
  • Fun !
Enquire now »
We stock top bicycle brands Look, Roux, KTM, Mavic, Orbea, Merida and much more