About us

Welcome to the South Wales Bicycle Company. Please read on to find our more about us:

We are a forward thinking business that is based on the tried and tested values of a traditional Local Independent Bike Shop.

We moved to our new premises at the old R.G Callow site in Newport during August 2013, where we totally renovated the 2000sq feet ground floor. We are proud of our achievements so far including the completion of our 2000sq feet upstairs showroom.


We have over 150 bikes in stock including top brands like, Merida, KTM, LOOK and Bergamont to name a few. Our range includes Road Bikes, Mountain Bikes, Commuter Bikes, Gravel/Adventure, Hybrid, Folding, and E-Bikes.

Our staff are fully trained, skilled and knowledgeable with over 30 years experience in the trade. We should be able to help with most of your queries. We pride ourselves on our customer service and aftercare, believing personal recommendations are the best form of advertising.

The shop is in an ideal position. We are a 5 minute cycle ride away from Newport city centre and about a 10 minute cycle ride from the train and bus stations. It could not be easier! If you  have brought the car instead, we have plenty free, off road, parking.

We also have close connections to the Newport Velodrome which is a 10 minute drive away ( providing them a bicycle repair and wheel building service, ) and being in Wales, we are lucky enough to have the beautiful Welsh mountains and country on our door step.

A cycling community has built up around our shop with local groups meeting in our car park for rides and regular customers popping in for a chat and a coffee…..we are proud to be at the centre of cycling culture in the Newport area.

For a friendly welcome pop in to see us.