LOOK Bicycles


We are very proud here at The South Wales Bicycle Company to be the second largest UK dealer of the fantastic LOOK bicycle range.

LOOK 765 –   Endurance Bike > Ride Further, Longer

The 765 is a modern frame featuring all LOOK’s latest carbon innovations. Combining 2 types of fibre, carbon and flax, helps improving the bike’s comfort without adding weight. The ‘Endurance’ geometry will suit the cyclosportifs who want an efficient bike that they can ride for a long time without getting a sensation of tiredness. All the specs have been improved and the list of the 765’s technical features is impressive: 100% carbon PF30 bottom bracket, internal cable routing, asymmetrical bases, thin stays, tapered head tube, Di2 compatible…. It’s without a doubt one of the best bikes in it’s category

look-765-105-mix-2016_LB76511767zLOOK 765 Red/White/Black ( 105 mix Askium)  ( Pictured )

Also available:

LOOK 765 Pro Team ( Full Ultegra )

LOOK 765 Lime ( Ultegra Mix )

LOOK 675 Light –   Endurance > Performance, Endurance and Lightness.

675 Light is classified among the ENDURANCE bikes from the LOOK line. It’s specific geometry makes it an extremely comfortable bike without losing stiffness and efficiency. It’s A-Stem offers it great steering precision. 675 Light was chosen by Professional Team Cofidis in 2014 and Team Bretagne Seche Environment in 2015 or the Paris-Roubaix Professional race.

look-675-light-ultegra-di2-aksium-2016_LB67511792zLOOK 675 Light Lime ( Ultegra Di2 )  ( Pictured )

Also available:

LOOK 675 Light Pro Team ( Full Ultegra )

LOOK 695 Light –   Power and Precious

Ultra-light and efficient, the 695 is an ideal bike for regular riders and competitors. Fitted with the Aerostem and a HSC7 fork, it offers impeccable steering precision. It’s ZED2 crankset enables an immediate power transfer. Intended for competitors and demanding althletic cyclists, the 695 Light continues to be a comfortable bike especially thanks to its E-Post seatpost with integrated elastomer.

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LOOK 695 Light Pro Team ( Pictured )

695 ZR Pro Team –  Power and Precious.

The 695 is also available in the “ZR” version ( Zed Ready. ) Delivered without the ZED crank and without the Aerostem, which allows the cyclist to put on their own accessories in their own time. It is compatible with the ZED crank and with the majority of cranks and stems on the market. High Modulus 3K Carbon frame – PF30 bottom bracket ( through adaptor ) – HSC7 fork – E-Post integrated seatpost – Mechanical and Di2 + EPS compatible.


LOOK 695 ZR Pro Team ( Full Ultegra )  ( Pictured )

LOOK 695 Aerolight –   Paris Modena > A Limited and Numbered Edition.

The 695 AEROLIGHT PARIS-MODENA is the official bike of the PARIS-MODENA event for which LOOK and MASERATI are joining forces.

The 695 Aerolight is a bike that can be used by all types of cyclists, but it’s been especially designed for racers. Light, aerodynamic and ultra-efficient, it brings together recent LOOK technologies where integration is central: ZED2 crank, AEROBRAKE fork with front brakes integrated in the fork ( the rear brake is located underneath the chainstays ) AEROSTEM stem, LOOK EDH carbon handlebar.


LOOK 795 Aerolight –   Successful Integration


The 795 Aerolight is the bike that marks the start of a new generation of fully integrated bikes. This is the result of more than 30 years experience in carbon and 10 years of specific research led by the LOOK study office. With 11 patents, it is without a doubt the bike that embodies the most technology: new 1.5k carbon frame with NACA aerofoil section tubes, new aerostem adjustable carbon stem, ZED3 one piece carbon crankset, new E-Post2 with Di2 battery mount, 100% integrated routing etc.

look-795-aerolight-dura-ace-aksium-elite-2016_LB79512412z (1)

LOOK 795 Aerolight Reflect ( Full Dura Ace )  ( Pictured )

Also available:

LOOK 795 Aerolight Pro Team.

LOOK 795 Aerolight Red / White.

LOOK 795 Aerolight Fluro / Reflect.

LOOK 795 Light –  Successful Integration

Same specification as the 795 Aerolight but without the integrated brakes.



LOOK 795 Light Fluro / Reflect ( Pictured )

LOOK 795 Light Pro Team.

LOOK 795 Light Red / White.

LOOK 795 Light Reflect.

We provide a full bike fit service in store on all LOOK bike purchases, and our workshop can accommodate any specification changes you may desire to add that little extra something to your purchase or accommodate any specific needs. Wheel upgrades are also available at time of purchase at discount rates.



20151014_140732695 Maserarti Front

695 Maserati695 maserarti Aero brake